Platforms
Each platform is somewhere your app has to work, be tested and be released. iOS and Android built from one shared codebase cost less than two separate native apps, but more than one. A web app alongside them adds its own screens and its own testing.
If money is tight, launching on the platform most of your users already carry, and adding the second once people are using it, is the most common saving.
Features
Features are where most of the days go, and they are not equal. Sign-in is a few days. Chat, payments, offline sync or anything with machine learning takes weeks, because each one brings a backend, edge cases and new ways to fail in the real world.
Every feature also needs testing, a way to manage it and support after launch. The cheapest feature is the one you postpone until users ask for it.
Design
A clean interface built from proven components is quick. A custom look takes more design rounds, and signature motion (animated transitions, gestures, illustration) adds design and front-end time to every screen.
Good design isn't optional. How custom it is, is a choice you can make screen by screen.
Stage
Starting from an idea means the first days go on deciding what to build: who it's for, the main flows and the risky parts. Arriving with tested designs or a prototype shortens that.
Improving a live product skips the blank page, but adds time to read the existing code, work around real users and release without breaking anything.
What an estimate leaves out
Hosting and cloud bills, Apple and Google developer accounts, paid services such as maps, AI models, SMS and payment processing, content, and maintenance after launch. They are usually small next to the build, but they recur, so plan for them.
How this estimator works
- Every frame on the sheet is a number of days of work. The basics every app needs (setup, a small design system, testing on real devices and the release) start at 14 days.
- Each platform after the first adds 40% to the work, with iOS and Android sharing one codebase.
- Signature motion adds about 20% over a custom design; clean and simple saves about 12%.
- The range runs from 15% under to 30% over the days counted, because software runs long more often than short.
- Weeks assume a team of two, at 7.5 days of focused work between them each week.
- Sample rates, not a quote. A scope sprint ends with a fixed one.