12:00 — this craft's hour on the studio wall

Website development for startups and product teams

We build marketing sites and web apps that load quickly, read well to search engines and can be edited by your team without a developer. Design, engineering and content structure come from the same small team.

What we help with

  • Your site is slow, and it's costing you

    Heavy pages lose visitors before they read a word, and lose ground in search. We measure Core Web Vitals on real devices, then fix images, fonts, scripts and hosting until the numbers hold.

  • Every edit needs a developer

    We set up a headless CMS with content types that match how your team writes, so changing a headline or publishing a page is a job for your team, not a ticket for us.

  • Search engines and AI assistants can't read you

    Server-rendered pages, clean headings, structured data, a sitemap and canonical URLs, so Google, Bing and AI answer engines understand what you do and quote it accurately.

  • You need a web app, not just a website

    Dashboards, client portals, booking flows and internal tools, built in the same stack, with sign-in, roles and a database behind them.

What you get

  • A sitemap and content plan before any design
  • Designs for desktop and phone, prototyped in the browser
  • A Next.js site or web app in TypeScript, deployed to your hosting account
  • A headless CMS set up around your content, with a training session for your team
  • Technical SEO: metadata, structured data, a sitemap and redirects from your old URLs
  • Accessibility checked against WCAG 2.2 AA
  • Source code and a written handover

What we build with

A small, well-supported stack that the next developer will recognise.

Next.js and React
server-rendered pages that load fast and are easy for search engines to read.
TypeScript
fewer surprises when someone else changes the code next year.
A headless CMS
Sanity, Contentful, Payload or similar, chosen by how your team works and what you want to pay.
WebGL and motion
only where it helps someone understand the product, and never at the cost of load time.

How an engagement runs

Most projects move through these in order. You can stop after any of them and keep what was made.

  1. Scope sprint

    2 weeks · fixed fee

    Turn an idea into a plan you can trust before you commit to a build.

    A sitemap, a content plan, designs for the key pages and a fixed quote for the rest.

    • A clickable prototype
    • A list of risks and how to retire them
    • A fixed quote for the build
    • The fee is credited against the build

    Sample price: from $3,000

    Start with a scope sprint
  2. Build

    6–12 weeks

    We design and ship the product, with something real to try every Friday.

    Design and build in weekly releases on a preview link you can share, then launch with redirects and analytics in place.

    • Weekly builds you can open on your phone
    • Design, engineering and launch
    • Code, models and data handed over
    • 30 days of fixes after launch

    Sample price: typically $15,000–60,000

    Plan a build
  3. Ongoing team or ML pilot

    monthly

    A small senior team that keeps improving a product you already run.

    New pages, experiments and performance upkeep, planned month by month.

    • A fixed team, no rotating juniors
    • A monthly plan and a weekly demo
    • Pause or stop with a month's notice

    Sample price: from $4,000 a month

    Talk about a team

Prices here are samples, to give a sense of scale. A scope sprint ends with a fixed quote for your project. For a rough range before you write, try the cost estimator.

Common questions

Can my team edit the site without you?

Yes, and that is part of the job. We set up a CMS around your content, show your team how to use it, and leave written notes for the parts they will touch less often.

Will we lose search rankings if we redesign?

Not if the move is planned. We map every old URL to its new one with permanent redirects, keep the content that ranks, and check Search Console and Bing Webmaster Tools after launch for anything that slipped.

Do you write the copy?

We structure the content, edit for clarity and can write first drafts from your notes. The facts about your product should come from you, so we work from interviews and existing material rather than guessing.

Where will the site be hosted?

Usually on Vercel or Netlify under your own account, so billing and access stay with you. If you have a hosting requirement, say so in your brief and we will work with it.