Before you build Plain guides to what software costs, how to brief a studio and where AI fits
Written by the people who do the work, for founders and product teams deciding what to build next. No invented numbers: every price is a labelled sample you can check in the estimator.
7 min read
How much does an MVP cost?
The five things that decide most of an MVP's price, and three made-up projects priced to show how they add up.
6 min read
How to write a software brief a studio can quote
Ten questions every studio needs answered before it can price your project, plus a template to copy or download.
6 min read
Adding AI to a product you already run
How to pick one useful AI feature, check you have the data for it, and run a small pilot before you commit.
A question these don't answer? Ask it in a brief